The Samsung Galaxy S24 Ultra, launched in January 2024, continues to dominate India’s premium smartphone market in 2025 with a jaw-dropping price reduction and anticipation for the One UI 8 update. Competing against the iPhone 16 Pro and Google Pixel 9 Pro, it blends cutting-edge AI, a 200MP camera, and a titanium frame. Drawing from X posts and recent reports, here’s why the S24 Ultra remains a flagship favorite.
A Display That’s Stunning
The S24 Ultra boasts a 6.8-inch QHD+ Dynamic AMOLED 2X display with a 120Hz refresh rate and 2,600 nits peak brightness, protected by Gorilla Armour. It supports Galaxy AI features like Circle to Search and Live Translate, integrated into the Samsung Keyboard and Phone apps. X posts praise its “vibrant” visuals, though some note battery drain post-One UI 7 update, per Gadgets360.
Power That’s Top-Tier
Powered by the Snapdragon 8 Gen 3 chipset with 12GB RAM and up to 1TB storage, it runs One UI 6.1 on Android 14, with seven years of updates promised. The 5,000mAh battery supports 45W wired, 15W wireless, and reverse wireless charging. Real-world battery life averages 6–7 hours screen-on time, per reviews. X posts highlight its “blazing” performance, but some report overheating during gaming.
A Design That’s Premium
The S24 Ultra’s titanium frame and IP68-rated build weigh 232 grams, available in Titanium Black, Violet, Grey, and exclusive Green, Yellow, Blue, and Orange shades. Its quad-camera setup—200MP main, 50MP 5x periscope, 10MP 3x telephoto, and 12MP ultrawide—delivers DSLR-like results, per Times Now. X posts call it a “content creator’s dream,” though low-light ultrawide shots draw mixed feedback.
Features That Innovate
The S24 Ultra includes an S Pen, Wi-Fi 6E, and Level 2+ AI with Now Brief and Generative Edit. The June 2025 security patch, rolled out in Europe and Korea, fixes 36 Android CVEs and 19 One UI issues, per SamMobile. X posts tease One UI 8 Beta (Android 16) arriving by July 2025, with Agentic AI Battery Saver expected, per SammyFans. Some users report Now Brief crashes on One UI 7, per @ThePhoneFuel.
Ride Quality That’s Smooth
The device’s software optimizations ensure fluid multitasking, with 120Hz scrolling and ray-tracing for gaming, per Digit. The June 2025 update (473MB, build S928BXXS4BYEC) enhances security but blocks rollbacks, per Android Headlines. X posts note “snappy” UI transitions, though some criticize bloatware and battery drain post-update, per @tarunvats33.
Variants and Pricing
The S24 Ultra (12GB RAM) is available in three storage options:
- 256GB: ₹84,999
- 512GB: ₹94,999
- 1TB: ₹1,14,999
All prices ex-showroom, Amazon India
Originally ₹1,29,999–₹1,59,999, the 37% discount saves up to ₹45,000. Amazon offers up to ₹61,150 exchange (e.g., ₹20,700 for a Galaxy S23), ₹2,547 cashback with Amazon Pay ICICI cards, and EMI from ₹4,111, per Financial Express. Flipkart lists the 256GB at ₹87,985, per Times Now. X posts call it a “steal” at ₹73,953 with HDFC EMI, per @DealBeeOfficial.
Pros and Cons
Pros
- 450–550 km range with fast charging
- 200MP quad-camera with AI enhancements
- 6.8-inch AMOLED with 2,600 nits
- One UI 8 Beta with Agentic AI incoming
- Titanium frame and IP68 rating
- Seven-year software support
- Massive ₹45,000 price cut
Cons
- Battery drain post-One UI 7 update
- Bloatware and software lag reported
- Overheating during intensive tasks
- Low-light ultrawide camera inconsistencies
- Limited exchange offer availability
Why It’s a Smart Buy
The Samsung Galaxy S24 Ultra, with 1.2 lakh units sold in India by June 2025, per Smartprix, remains a top Android flagship despite the S25 Ultra’s arrival. Its ₹84,999 price tag, S Pen, and AI features outshine the iPhone 16’s base model (₹79,900) but face competition from the Pixel 9 Pro’s camera, per Times Now. X posts show strong sentiment for its “insane” deal, though some urge fixes for battery issues, per @SamMobiles. With One UI 8 Beta and festive offers, it’s a premium pick—check Amazon, Flipkart, or Samsung’s site for deals
What do you think of the S24 Ultra’s price drop and One UI 8 tease? Share your thoughts below!
